Jerry Greenfield: How Ice Cream Changed the World
by Alex Tillotson, David Brinch and Max Bitter
For Ben Cohen and Jerry Greenfield the path to creating a successful product while helping others has been an interesting one, dating back nearly 30 years.
Greenfield, the co-founder of Ben and Jerry’s Homemade Ice Cream, spoke to students at Amherst College on Thursday March 25, while his business partner and good friend, Cohen looked on as a member of the audience during the hour-long talk entitled, “How Ice Cream Changed the World,” which took place at Amherst College’s Keefe Campus Center.
Beginning in 1985, the purpose of the Ben and Jerry’s Foundation was to generate income from ice cream sales that the company could give back to the community, as well as its investors. The duo also incorporated new business models in order to drive revenue and benefit its employers, while helping the community that they served.
Read the full article here.
Winter at UMass: A Campus Community Perspective
by Alex Tillotson and Danielle Kahn
Winter in New England can be a brutal time of year. When snow, ice and freezing rain are in the forecast it is important to be ready before the nasty weather comes. Having an idea of how to prepare yourself, your home and your car for this dangerous weather can help you avoid injury and unnecessary repairs.
Yourself
According to the American Red Cross, one of the most basic concepts to remember when dangerous winter weather approaches is to stay inside. Doing so will help avoid car accidents and personal injuries such as frostbite, hypothermia, and even slipping and falling.
View a slideshow on winter weather at UMass Amherst and more on how to protect yourself during the winter months.
